🏡 The Real Estate Market Has Changed: How to Sell Your Home Fast and for Top Dollar in 2026

By Priscilla Hammond, REALTOR® — HomeSmart Realty

Serving: Metro Atlanta & surrounding Georgia markets

Presenting your home the right way drives more views, showings, and offers.

Not long ago, real estate felt like easy money—buy a home, wait a bit, sell for profit, repeat. Those days are gone. Today, even with a solid market, buyers are selective and many listings never make it to closing. If you want results, you need a plan.

This guide shares a 9-step system I use with Georgia sellers to help them sell faster, attract stronger offers, and net more.

Quick Navigation

1. Know Why You’re Selling (Keep It Private)
2. Price with Precision
3. Study the Market Like a Pro
4. Hire the Right Agent
5. Maximize Presentation & Staging
6. Make Info Easy to Get
7. Know Your Buyer
8. Write a Complete, Protective Contract
9. Don’t Move Out Too Soon
10. Seller FAQs

1) Know Why You’re Selling — and Keep It to Yourself

Your motivation shapes pricing, prep, and timing. But don’t reveal it to buyers; it can weaken your negotiating position. If asked, a simple line works: “Our housing needs have changed.”

2) Price with Precision (Before You List)

Buyers compare your home to dozens of others. If your price doesn’t match the value on day one, you risk going stale and inviting low offers. Use a data-driven Comparative Market Analysis (CMA) to set a strategic list price designed to attract multiple qualified buyers.

3) Study the Market Like a Pro

Review sales from the last 6–12 months, analyze active competition, and track pending trends in your micro-market (neighborhood, school district, and price band). Knowledge = leverage at the negotiating table.

4) Hire the Right Real Estate Agent

The #1 complaint sellers have about agents is poor communication. Choose a REALTOR® who provides consistent feedback, understands local Georgia trends, markets with video + social + texting tools, and negotiates fiercely for you.

5) Maximize Presentation & Staging

• Declutter + deep clean: hotel-level bathrooms and spotless kitchens.
• Repair: squeaks, leaks, loose handles, scuffed paint.
• Stage: neutral decor, good lighting, clear traffic flow.
• Give buyers space: let them imagine living there.

6) Make It Effortless to Get Info

Traditional open houses account for a tiny slice of actual sales. Today’s buyers want instant, no-pressure details. My listings use:

• 24/7 info hotlines and text codes linked to your property
• Short-form videos, virtual tours, and floor plans
• QR-code yard signs that drive straight to rich listing pages

7) Know Your Buyer

What’s their motivation and timeline? Are they relocating, already in a lease, or rate-locked? Are they fully pre-approved? Understanding the “why” behind the offer helps you control pace, terms, and net.

8) Write a Complete, Protective Contract

Disclose known defects in writing, clarify who pays for what, and lock in timelines. Avoid off-contract favors like early occupancy—keep it clean and professional to reduce risk and fallout.

9) Don’t Move Out Before You Sell

Vacant homes can feel cold and often net less. Staged or occupied homes typically show better and sell faster. If possible, plan your move for closing day.

Ready to Sell Smart (and Net More)?

I’ll tailor this 9-step system to your property and neighborhood. Text or call 678-378-9837 to schedule your free Georgia Home Value Strategy Session.

Priscilla Hammond, REALTOR® — HomeSmart Realty

Seller FAQs (Georgia)

How long does it take to sell a home in Georgia?

Timing depends on price point, condition, and location. With strategic pricing and presentation, many well-prepared listings attract strong interest within the first 7–14 days.

Should I stage my home?

Yes. Even light staging (declutter, neutral textiles, fresh paint) can boost perceived value and photos, leading to more showings and better offers.

What if the buyer asks to move in early?

It’s safer to say no. Early possession increases risk. Keep terms inside the written contract.

Is an open house necessary?

They can add exposure, but modern buyers respond best to high-quality media, instant info access, and targeted digital marketing.

---

HomeSmart Realty

Connect: Call/Text 678-378-9837

Navigating the Real Estate Market: A Comprehensive Guide for Home Buyers with a Home to Sell

Navigating the Real Estate Market: A Comprehensive Guide for Home Buyers with a Home to Sell

Buying a new home while simultaneously selling your current one can initially seem like a daunting task. However, with the right planning and strategy, it can transform into a smooth and rewarding experience. In this detailed guide, we will walk you through the process step-by-step, ensuring you feel confident and thoroughly prepared throughout your journey.

 1. Assess Your Financial Situation

Before diving into the home buying and selling process, gaining a clear understanding of your financial standing is crucial. Here are some steps to help you get started on the right foot:

Determine your budget: Calculate how much you can afford for your new home by considering your income, savings, and potential proceeds from the sale of your current home. This will help set realistic expectations.

Get pre-approved for a mortgage: Obtaining pre-approval will give you a clear idea of your borrowing capacity and make you a more attractive and credible buyer to sellers, potentially giving you an edge in the competitive market.

Consider bridge financing: If purchasing a new home before selling your current one is necessary, a bridge loan can provide temporary financial assistance, helping you to manage the transition smoothly.

2. Prepare Your Current Home for Sale

A well-prepared home can attract more buyers and potentially yield a higher sale price. Here’s how you can make your home market-ready and appealing:

Declutter and depersonalize: Remove personal items and excess clutter to create a neutral and inviting space for potential buyers to envision themselves living in.

Make necessary repairs: Address any obvious issues that could deter buyers, such as leaky faucets or cracked tiles, ensuring your home makes a positive impression.

Enhance curb appeal: First impressions matter significantly, so ensure your home's exterior is welcoming by maintaining the lawn, adding potted plants, or applying a fresh coat of paint to the front door.

3. I Will Be Your Real Estate Agent

A skilled real estate agent can be your greatest ally during this intricate process. I will:

Provide market insights: Help you understand current market trends and set a competitive price for your home, ensuring it stands out to potential buyers.

Coordinate buying and selling timelines: Assist in aligning the sale of your current home with the purchase of your new one, which can significantly reduce stress and financial strain.

Negotiate on your behalf: Work diligently to secure the best possible terms and conditions for both transactions, ensuring you get the most favorable outcome.

4. Create a Strategic Buying and Selling Plan

Timing is key when buying and selling simultaneously. Here’s how to create a seamless and effective plan:

List your home for sale first: This allows you to gauge interest and adjust your plans accordingly, providing flexibility in your buying journey.

Set contingencies: Consider including a contingency in your home purchase offer that depends on the successful sale of your current home, minimizing financial risks.

Be flexible with closing dates: Negotiate closing dates that allow you to transition smoothly between homes, reducing the need for temporary housing arrangements.

5. Stay Organized and Communicate

Throughout the process, staying organized and maintaining open communication is essential to success:

Keep track of paperwork: Use a checklist or digital organizer to manage important documents and deadlines, ensuring nothing falls through the cracks.

Regularly update your agent: Inform me of any changes in your situation or preferences to ensure I can best represent your interests and adjust strategies as needed.

Stay informed: Keep yourself updated on the progress of both transactions to avoid last-minute surprises and ensure a smoother overall experience.

Conclusion

Selling your home while buying a new one doesn't have to be overwhelming. With careful planning, the right team of professionals, and a strategic approach, you can successfully navigate the complex real estate market and find your dream home. Remember, patience and flexibility are key, and soon enough, you'll be settling into your new home with ease and confidence.

Priscilla Hammond Realtor

HomeSmart

Office 404-876-4901

Direct 678-378-9837

Navigating Property Sales After the Loss of a Loved One: A Comprehensive Guide

Dealing with the death of a loved one is undoubtedly one of the most challenging experiences in life. Amidst the emotional turmoil, the practical responsibilities, such as managing and selling the estate, can seem overwhelming. If you find yourself in this situation, know that you are not alone, and there are resources and professionals who can assist you through every step of the process.

In this blog post, we will explore the essential aspects of selling a property after losing a loved one, providing you with a roadmap to help simplify the process. Our goal is to help you make informed decisions that honor the memory of your loved one while also fulfilling your responsibilities. If you need personalized assistance, Priscilla Hammond with HomeSmart is ready to guide you with empathy and expertise. Feel free to reach out to her at 678-378-9837.

Understanding the Legal Framework

Probate Process

The first step in selling a property after a loved one's death is understanding whether the property needs to go through probate. Probate is a legal process that involves validating a will, settling debts and taxes, and distributing the remaining assets to the rightful heirs.

When Probate is Necessary: Probate is typically required if the deceased person owned property solely in their name. However, if the property was jointly owned or held in a living trust, it may bypass probate.

Duration and Complexity: The probate process can vary in length and complexity depending on state laws, the size of the estate, and whether the deceased left a will.

Working with an Attorney

Given the intricacies of probate law, it may be beneficial to consult with an attorney who specializes in estate planning or probate. An attorney can guide you through the legal requirements and help ensure that the process is as smooth as possible.

Preparing the Property for Sale

Assessing the Property's Condition

Before listing the property for sale, it's crucial to assess its condition and determine whether any repairs or upgrades are necessary. Consider the following steps:

Inspection: Hire a professional inspector to evaluate the property's structural integrity, electrical systems, plumbing, and other critical components.

Repairs and Renovations: Decide whether to invest in repairs or renovations based on the inspection results and your budget. Focus on essential repairs that could significantly impact the property's value.

Decluttering and Staging

The emotional attachment to a loved one's belongings can make the process of decluttering challenging. However, creating a neutral, inviting space is essential for attracting potential buyers.

Decluttering Tips: Start with one room at a time, and consider hiring a professional organizer or asking for help from friends or family. Decide which items to keep, donate, or dispose of.

Staging the Home: Staging involves arranging furniture and decor to highlight the property's best features and create an appealing atmosphere. This step can enhance the property's marketability and help potential buyers envision themselves living in the space.

Setting the Right Price

Determining the right price for the property is crucial to attracting buyers and ensuring a timely sale. Here are some factors to consider:

Market Analysis: I will prepare a comparative market analysis (CMA) to examine similar properties in the area that have recently sold. This data can help you set a competitive price.

Appraisal: Consider hiring a professional appraiser to provide an unbiased evaluation of the property's worth.

Emotional Considerations: It's natural to have emotional ties to the property, but it's important to approach pricing objectively. Overpricing can lead to extended time on the market, while underpricing could result in financial loss.

Marketing the Property

Creating a Compelling Listing

A well-crafted listing can significantly impact the property's visibility and attract potential buyers. Consider the following elements:

Professional Photography: High-quality photos are essential for showcasing the property's best features. I will hire a professional photographer with experience in real estate.

Writing a Descriptive Listing: Highlight the property's unique features, recent upgrades, and its appeal to prospective buyers. Be honest and transparent about the property's condition.

Utilizing Multiple Channels

To reach a broader audience, it's essential for me to market the property through various channels:

Online Listings: I'll use popular real estate websites, such as Zillow, Realtor.com, and the Multiple Listing Service (MLS).

Social Media: I'll also leverage platforms like Facebook, Instagram, and Twitter to share the listing with your extended network.

Open Houses: Hosting open houses can provide potential buyers with an opportunity to experience the property firsthand.

Handling Offers and Negotiations

Once the property is listed, you may begin receiving offers from interested buyers. Here are some tips for navigating this stage:

Evaluating Offers: Consider both the offer price and any contingencies or conditions attached. An all-cash offer may be appealing, but it’s essential to weigh all factors.

Negotiation Strategies: Be prepared to negotiate to reach a mutually beneficial agreement. This may involve counteroffers or addressing specific buyer requests.

Closing the Sale

Understanding Closing Costs

Closing costs are expenses incurred during the finalization of a real estate transaction. These may include:

Title Insurance: Protects against any claims on the property’s title.

Attorney Fees: Costs associated with legal counsel during the sale.

Transfer Taxes: Taxes imposed by the state or local government on the transfer of property ownership.

Finalizing the Sale

The closing process involves signing the necessary documents to transfer ownership of the property to the buyer. Here’s what to expect:

Review Documents Carefully: Ensure all details are accurate before signing.

Transfer Ownership: Once all documents are signed and funds are exchanged, the property officially belongs to the new owner.

Emotional Considerations and Support

Coping with Grief

Selling a loved one’s property is not just a financial transaction—it’s an emotional journey. Here are some tips for managing grief during this process:

Allow Yourself Time: Grieving is a personal experience that takes time. Be patient with yourself and seek support when needed.

Seek Professional Help: Consider speaking with a therapist or counselor who can provide guidance and support during this difficult time.

Enlisting Help from Family and Friends

Don’t hesitate to reach out to family and friends for assistance. Whether it’s helping with practical tasks or offering emotional support, having a support system can make a significant difference.

Conclusion

Selling a property after the loss of a loved one can be a daunting task, but with the right resources and support, it’s possible to navigate the process with confidence. Remember that you are not alone, and there are professionals who can help you every step of the way.

If you need expert guidance tailored to your unique situation, don’t hesitate to contact Priscilla Hammond with HomeSmart at 678-378-9837. Priscilla is committed to providing compassionate, personalized service to help you honor your loved one’s legacy while achieving your goals.

If You've Lost Your Home In A Presidentially Declared Disaster, There's Help For You

If You've Lost Your Home In A Presidentially Declared Disaster, There's Help For You

If you're one of the many Americans who have suffered from the destruction or total loss of your home due to a disaster in an area that the President declared it a natural disaster, you may qualify for the FHA section 203(h) program.

It allows the FHA to insure mortgages made by qualified lenders to these such victims who need to rebuild their homes or buy another home.

It's an effort to help these victims become a homeowner or re-establish themselves as homeowners.

If your home was damaged and it needs to be replaced or reconstructed, you may qualify. 

Some of the features include:

No down payment

100% financing with the possible exceptions of mortgage insurance premiums and the closing costs.

There are loan limits, get more info here

  Find an approved lender here

With all of the recent natural disasters like the California wildfires, the severe winter storm and flooding in Oregon, the tornadoes in Georgia, the tornadoes in Mississippi, the tornadoes in South Dakota, the severe winter storm in Oklahoma, the wildfires in Oklahoma, the tornadoes in Oklahoma, the tornadoes in Louisiana, the tornadoes in California, the flooding in California, the mudslides in California, the severe winter weather in Nevada, the flooding in Nevada, the mudslides in Nevada, the fires in Kansas, the flooding in Kansas, the flooding in Wyoming, the severe storms in Idaho, the severe storms in Washington, the severe storms in Utah. the fires in Florida, the fires in Utah, the fires in New Hampshire, the severe storms in Missouri, the severe storms in Arizona, the severe storms in New Mexico, the severe storms in Tennessee, the severe storms in New York, the fires in Tennessee, the list goes on for disasters in Montana, Michigan, Texas and more.

See the complete list of 2017 natural disasters here.

1. Find out through HUD if you qualify.
2. Find an eligible lender.
3. If you decide to relocate to the Miami area, I'm happy to help.
4. If you're going to live elsewhere in the country, I can put you in touch with some amazing agents to guide you through these trying times in your life.

 A licensed real estate agent will be your best source in this time of need. You don't want to go it alone and our expertise can help make this transition painless for you. You don't want to carry the burden of this type of responsibility alone after suffering a major life event like these. 

We already have homebuying transactions down to a science and we know all of the right steps to initiate and when, so you won't have to.

I'm here to help if you need it.

I'm a licensed real estate agent in the metro Miami Florida area.

Call or text me

Priscilla Hammond, Real Estate Agent

RE/MAX Consultants Realty 1

1625 SE 17th St. Causeway

Fort Lauderdale, FL 33316

Cell 305-783-4269

Office 954-767-4667

"Find your way home with me"

#203(h) #become a homeowner #2017 natural disasters #licensed real estate agent